Seasonal shrinkflation: Easter eggs getting smaller while prices continue to rise from recent milk com Watch Video

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✓ Published: 28-Mar-2024

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Easter eggs might be getting smaller but their prices certainly aren't. Research from consumer group Which? has shown some of the nation's favourite chocolate brands have reduced the size of their seasonal treats, while bumping up the cost by fifty percent or more compared with last year. <br/><br/>It's the latest example of shrinkflation, and while it might be better news for the nation's health, it's certainly having a negative effect on our pockets as we already struggle with the rising cost of living.<br/><br/>Reports show, for example, the large Mars milk chocolate egg is down from 252g grams to 201g, a reduction of 20%, yet the price has remained the same at £3. Which? data looked at big price rises too, For example, a Maltesers Truffles Luxury Easter Egg is up from an average of £8 to £13, which equates to a rise of over 62%. <br/><br/>Manufacturers are blaming the ongoing cost of living crisis as well as climate change. Severe weather across the globe means less cocoa available for chocolate companies to buy, boosting the price. Have you noticed the change when shopping for Easter Eggs this year?